Digital marketing is a fast-evolving arena where trends are reworked, algorithms evolve, and customer behavior is understood on the fly. To keep your work applicable to current opportunities and business goals, conducting regular reviews of your strategy is a requirement. But how often should you conduct these reviews, and why are they so important? This article goes into why a regular audit counts, the basics to track, and how often to hit the “refresh” button on your strategy. Why Audit Your Digital Marketing Strategy? Digital marketing audits are crucial to monitor what is working and what can be done better.…
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